{"id":113,"date":"2016-08-30T17:49:27","date_gmt":"2016-08-30T14:49:27","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=113"},"modified":"2020-01-09T11:56:56","modified_gmt":"2020-01-09T09:56:56","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/content-marketing\/","title":{"rendered":"Content marketing"},"content":{"rendered":"<p>Over 90% of B2B companies apply content marketing. It is a good working tool. What types of content we create for our customers. <\/p>\n<ul>\n<li><b>Analyst reviews<br \/>\n<\/b><span style=\"font-weight: 400;\">Structured and accurate data convinces.<br \/>\n<\/span><span style=\"font-weight: 400;\">Example. <a href=\"https:\/\/agenda-report.agrohub.org\">National Innovation Agenda Report<\/a><\/span><\/li>\n<li><b>Cases<br \/>\n<\/b><span style=\"font-weight: 400;\">The practical experience of others is specific and interesting.<br \/>\n<\/span>Example. <a href=\"https:\/\/medium.com\/@d2digital\/vdng-case-423ee41be04a\">D2 for VDNG<\/a><\/li>\n<li><b>Interviews\/columns<br \/>\n<\/b><b> <\/b><span style=\"font-weight: 400;\">Because people buy from people.<br \/>\n<\/span><span style=\"font-weight: 400;\">Example. <a href=\"http:\/\/www.tbfruit.com\/en\/media\/media-about\/otzhat-konkurentov\/\">FORBES, Squeeze the competitors. How the global market leader of juice concentrates raised his successor in Ukraine, \u211610, December 2011<\/a> <\/span><\/li>\n<li><b>Video<br \/>\n<\/b><span style=\"font-weight: 400;\">Because we live in the video age now.<br \/>\n<\/span>Example. <a href=\"https:\/\/www.youtube.com\/watch?v=07V2Ez8fc2g\">Kray Technologies<\/a><\/li>\n<li><b>Special projects<br \/>\n<\/b><span style=\"font-weight: 400;\">We choose a subject and collaborate with a media.<br \/>\n<\/span><a href=\"https:\/\/ain.ua\/special\/see-the-goal\/\"><span style=\"font-weight: 400;\">Example.  Opinion leaders on motivation to learn English for EnglishDom<\/span><\/a><\/li>\n<li><b>Infographics<br \/>\n<\/b><span style=\"font-weight: 400;\">In \u04122\u0412 you need to explain a lot, so the infographics make it easier.<br \/>\n<\/span>Example. <a href=\"http:\/\/ivona.bigmir.net\/showbiz\/stars\/422358-Revizor-protiv-Inspektora-Frejmut--Novyj-kanal-suditsja-za-avtorskie-prava\">Revizor VS Inspector Freymout<\/a><\/li>\n<li><b>Educational materials<br \/>\n<\/b><span style=\"font-weight: 400;\">Your target audience loves to study.  <\/span><\/li>\n<li><b>Storytelling<br \/>\n<\/b><span style=\"font-weight: 400;\">Pack B2B information into the formula \u201cheroes and causal-related events that happen to them\u201d, and they will listen to you till the end.<br \/>\n<\/span><span style=\"font-weight: 400;\">Example. <a href=\"https:\/\/nv.ua\/ukraine\/events\/park-biznesa-i-otdyha-kakoj-budet-kievskaja-vdnh-cherez-40-let-1516642.html\">NV. Business and leisure park. How will Kyiv\u2019s VDNG look like in 40 years, July 23, 2017<\/a><\/span><\/li>\n<li><b>Photos<br \/>\n<\/b><span style=\"font-weight: 400;\">They bring emotions and visual canvas<br \/>\n<\/span>Example. <a href=\"http:\/\/arpa.com.ua\/o_nas\/yemocionalno_o_racionalnom.htm\"><span style=\"font-weight: 400;\">The project <\/span><span style=\"font-weight: 400;\">\u00abEmotionally about Rational\u00bb for ARPA Real Estate agency<\/span><\/a><\/li>\n<\/ul>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\"> <\/span><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Over 90% of B2B companies apply content marketing. It is a good working tool. What types of content we create for our customers. Analyst reviews Structured and accurate data convinces. Example. National Innovation Agenda Report Cases The practical experience of others is specific and interesting. Example. D2 for VDNG Interviews\/columns Because people buy from people. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/113"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=113"}],"version-history":[{"count":42,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/113\/revisions"}],"predecessor-version":[{"id":3003,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/113\/revisions\/3003"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}