{"id":122,"date":"2016-08-30T17:59:08","date_gmt":"2016-08-30T14:59:08","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=122"},"modified":"2020-01-06T11:29:35","modified_gmt":"2020-01-06T09:29:35","slug":"pr-in-eco-system-of-business","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/pr-in-eco-system-of-business\/","title":{"rendered":"PR in eco system of business"},"content":{"rendered":"<p class=\"a\"><span lang=\"EN-US\">To understand the place of public relations in the ecosystem of sales, let\u2019s see how PR creates added value.<\/span><\/p>\n<p>1.\u00a0PR gives understanding. We will\u00a0create description of your product\u00a0\u2014 easy to read, comprehensive, interesting.<\/p>\n<p>2. PR creates consumer&#8217;s trust in the brand. Reliability is called the main driver of B2B sales, and PR can enhance it.<\/p>\n<p class=\"a\"><span lang=\"EN-US\">3. PR is able to creates fame. <\/span>And the fame, <a href=\"https:\/\/www.warc.com\/NewsAndOpinion\/Opinion\/1727\">according to IPA<\/a>, sells best.<\/p>\n<hr \/>\n<p><span style=\"color: #999999;\">From our experience. In the summer of 2017, we helped the National Complex Expocenter of Ukraine (VDNG) present the Concept of Development for 40 Years. The result was 50+ publications, including stories on national TV channels, whole coverage was 3&#8217;000&#8217;000 +. The fact that VDNG has a Concept of the Future was known even to those who was not involved in its activities. This helped attract new investors who want to develop their projects on the territory of VDNG.<\/span><\/p>\n<hr \/>\n<p class=\"a\">4. Another function of the PR specialist is to prompt partnership, solutions and projects of social responsibility that will help in relations with government and public.<\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\"><span lang=\"EN-US\"><img loading=\"lazy\" class=\"size-medium wp-image-887 aligncenter\" src=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/08\/12-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/08\/12-300x212.png 300w, https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/08\/12.png 472w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/span><\/h6>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">photo credit: Piyushgiri Revagar <a style=\"color: #999999;\" href=\"http:\/\/www.flickr.com\/photos\/123868529@N03\/26611194315\">Connected<\/a> via <a style=\"color: #999999;\" href=\"http:\/\/photopin.com\">photopin<\/a> <a style=\"color: #999999;\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/2.0\/\">(license)<\/a><\/span><\/h6>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To understand the place of public relations in the ecosystem of sales, let\u2019s see how PR creates added value. 1.\u00a0PR gives understanding. We will\u00a0create description of your product\u00a0\u2014 easy to read, comprehensive, interesting. 2. PR creates consumer&#8217;s trust in the brand. Reliability is called the main driver of B2B sales, and PR can enhance it. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/122"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":29,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":2845,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/122\/revisions\/2845"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}