{"id":135,"date":"2016-08-30T18:48:47","date_gmt":"2016-08-30T15:48:47","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=135"},"modified":"2020-01-06T09:57:23","modified_gmt":"2020-01-06T07:57:23","slug":"pr-analyses","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/pr-analyses\/","title":{"rendered":"PR Analyses"},"content":{"rendered":"<p><span lang=\"EN-US\">We do research for our customers: open sourses analysis and expert interviews. It includes:<\/span><\/p>\n<p>1. Analysis of media coverage: which stereotypes are established in your category.<\/p>\n<p>2. Analysis of the PR activity of your competitors.<\/p>\n<p>3. Audit of communications for your company\/brand.<\/p>\n<p><span lang=\"EN-US\"><img loading=\"lazy\" class=\"size-medium wp-image-363 aligncenter\" src=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/09\/11-241x300.png\" alt=\"11\" width=\"241\" height=\"300\" srcset=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/09\/11-241x300.png 241w, https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/09\/11.png 250w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/span><\/p>\n<p>The purpose of research is to develop strategy in public relations.<\/p>\n<hr \/>\n<p><span style=\"color: #808080;\">An example from our practice. In 2017, we conducted an open sources research and expert survey for two customers: a national award from the women&#8217;s magazine and a <a style=\"color: #808080;\" href=\"http:\/\/ffuproduction.com\/?locale=en\">manufacturer of artificial turf for football fields FFU Production<\/a>.\u00a0In 2018 we did this for a media agency, BTL agency and a cosmetics distributor.<\/span><\/p>\n<hr \/>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">photo credit: x-ray delta one <a style=\"color: #999999;\" href=\"http:\/\/www.flickr.com\/photos\/40143737@N02\/26040858241\">1936 &#8230; perfume &#8211; Horst P. Horst<\/a> via <a style=\"color: #999999;\" href=\"http:\/\/photopin.com\">photopin<\/a> <a style=\"color: #999999;\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\">(license)<\/a><\/span><\/h6>\n<p style=\"text-align: center;\"><a href=\"https:\/\/b2bpr.com.ua\/en\/pr-planning\/\">How we choose the tools for your communications<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We do research for our customers: open sourses analysis and expert interviews. It includes: 1. Analysis of media coverage: which stereotypes are established in your category. 2. Analysis of the PR activity of your competitors. 3. Audit of communications for your company\/brand. The purpose of research is to develop strategy in public relations. An example [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/135"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":44,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/135\/revisions"}],"predecessor-version":[{"id":2794,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/135\/revisions\/2794"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}