{"id":1371,"date":"2017-06-07T15:16:01","date_gmt":"2017-06-07T12:16:01","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=1371"},"modified":"2020-01-06T17:51:46","modified_gmt":"2020-01-06T15:51:46","slug":"piar-kategoriyi-drukovani-zmi","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/news-and-views\/piar-kategoriyi-drukovani-zmi\/","title":{"rendered":"PR categories: print media"},"content":{"rendered":"<p><strong>B2B PR Case, May+ 2017. PR of Category. <\/strong><\/p>\n<p>B2B PR makes an efficient and simple product for the Ukrainian Media Business Association (previously Ukrainian Association of Press Publishers): once a week, the agency releases into the Ukrainian information field news on the print press category. It may be news from Ukrainian market, an article or news from the global press market in Ukrainian translation, with the comments from UMBA members. The target audience is advertisers.<\/p>\n<p>Prior to this, B2B PR has analyzed the perception of the print media by this TA in Ukraine and abroad.<\/p>\n<p>Result: the information field is saturated with ideas that are beneficial to the print media as an advertisement and provide sales departments of print media with the arguments for negotiations with the advertisers. We do this calmly and confidently, generating the cumulative effect.<\/p>\n<p><span style=\"color: #999999;\"><strong>Natalia Boyko, Deputy CEO of Edipresse Media:<\/strong><\/span><\/p>\n<p>We decided to work with B2B PR because we trust as professionals in the field of communication, taking into account the rich experience of Svetlana Artyukhova and Olga Vaganova, both with individual clients and industry associations. And I&#8217;m glad that we finally moved on to system work in the information field, everything is going smoothly, smoothly, professionally. Employees of sales departments usually discuss with a client specific campaign or special project, and publications on our project create a healthy information background around the companies as a whole<\/p>\n<p><span style=\"color: #999999;\"><strong>Andrey Vdovichenko, General Director of Burda Ukraine:<\/strong><\/span><\/p>\n<p>We evaluate the results of our project positively, the topics have been selected qualitatively, all key sectoral resources are involved. Employees of sales departments use publications as arguments in working with advertisers, &#8220;water grinds the stone&#8221;.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2B PR Case, May+ 2017. PR of Category. B2B PR makes an efficient and simple product for the Ukrainian Media Business Association (previously Ukrainian Association of Press Publishers): once a week, the agency releases into the Ukrainian information field news on the print press category. It may be news from Ukrainian market, an article or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":106,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/1371"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=1371"}],"version-history":[{"count":20,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/1371\/revisions"}],"predecessor-version":[{"id":2921,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/1371\/revisions\/2921"}],"up":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/106"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}