{"id":164,"date":"2016-09-20T18:45:27","date_gmt":"2016-09-20T15:45:27","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=164"},"modified":"2020-01-06T10:22:53","modified_gmt":"2020-01-06T08:22:53","slug":"pr-effectiveness","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/pr-effectiveness\/","title":{"rendered":"PR effectiveness"},"content":{"rendered":"<p class=\"a\"><span lang=\"EN-US\">There are three approaches to evaluate PR effectiveness.<\/span><\/p>\n<p class=\"a\"><span lang=\"EN-US\">The first approach is to measure changes in the mindset. Methods:<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 30px;\">1. Survey.<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\">2. In-depth interviews.<\/p>\n<p style=\"text-align: justify; padding-left: 30px;\">3.\u00a0<span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/implicit.harvard.edu\/implicit\/takeatest.html\" target=\"_blank\" rel=\"noopener noreferrer\">Implicit Association Test<\/a>.<\/span><\/p>\n<hr \/>\n<p class=\"a\"><span lang=\"EN-US\">The second approach is to measure the media. <\/span><\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">1. A number of media impressions.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">2. A number of media contacts.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">3. Advertising Value Equivalent.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">4. Content analysis.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">5. Reviews in social media.<\/p>\n<hr \/>\n<p class=\"a\"><span lang=\"EN-US\">\u00a0<\/span><span lang=\"EN-US\">The third is to evaluate marketing and business metrics.<\/span><\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">1. Leads generated by PR.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">2. Conversions.<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">3. Sales growth.<\/p>\n<p>We work with all of them.<\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-367 aligncenter\" src=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/2016\/09\/15-300x276.png\" alt=\"15\" width=\"300\" height=\"276\" \/><\/p>\n<h6 style=\"text-align: right;\"><span style=\"color: #999999;\">Photocredit: clarissa griffioen <a style=\"color: #999999;\" href=\"http:\/\/www.flickr.com\/photos\/135200376@N06\/27992502596\">IMG_0041clocks<\/a> via <a style=\"color: #999999;\" href=\"http:\/\/photopin.com\">photopin<\/a> <a style=\"color: #999999;\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/2.0\/\">(license)<\/a><\/span><\/h6>\n<p style=\"text-align: center;\"><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/b2bpr.com.ua\/en\/pr-in-eco-system-of-business\/\">PR in business eco-system<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are three approaches to evaluate PR effectiveness. The first approach is to measure changes in the mindset. Methods: 1. Survey. 2. In-depth interviews. 3.\u00a0Implicit Association Test. The second approach is to measure the media. 1. A number of media impressions. 2. A number of media contacts. 3. Advertising Value Equivalent. 4. Content analysis. 5. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/164"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":31,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/164\/revisions"}],"predecessor-version":[{"id":2807,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/164\/revisions\/2807"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}