{"id":189,"date":"2016-09-21T17:01:30","date_gmt":"2016-09-21T14:01:30","guid":{"rendered":"http:\/\/b2bpr.com.ua\/?page_id=189"},"modified":"2020-01-06T11:07:36","modified_gmt":"2020-01-06T09:07:36","slug":"lizard-brain","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/lizard-brain\/","title":{"rendered":"Lizard brain"},"content":{"rendered":"

We are fond of psychology of persuasion and use it for brand communication. One of the theories we use is the ‘reptilian brain’<\/em>.<\/p>\n

4’000 years of civilization cannot beat 2’000’000 years of a struggle for survival. For these two million years our ancestors had been honing reflexes and reactions that allowed them navigating fast and correctly in a dangerous environment. As a heritage from them, we have a so-called ‘reptilian brain\u2019<\/em> or ‘lizard brain\u2019<\/em>. It is situated at the base of the skull and is responsible for the most basic things related to survival.<\/p>\n

During the evolution, a ‘monkey brain\u2019<\/em> responsible for emotion, and then an actual ‘human brain\u2019<\/em> to which we owe our rational thinking, enhanced the lizard brain. But it still remains strong and affects behavior, including a consumer one.<\/p>\n

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What do we know about the lizard brain?<\/p>\n