{"id":2241,"date":"2019-11-26T15:13:14","date_gmt":"2019-11-26T13:13:14","guid":{"rendered":"https:\/\/b2bpr.com.ua\/ru\/?page_id=2241"},"modified":"2019-11-29T16:59:04","modified_gmt":"2019-11-29T14:59:04","slug":"pole-ffu-prodakshn","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/pole-ffu-prodakshn\/","title":{"rendered":"FIELD. FFU Production"},"content":{"rendered":"<figure>\r\n<h3><strong>Manufacturer of artificial football field coatings <a href=\"http:\/\/ffuproduction.com\/?locale=ua\">FFU<\/a>.<\/strong><\/h3>\r\n<p><span style=\"font-weight: 400;\">The goal was to create a product booklet that will be helpful in sales.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">This case is an example of how we take into account the high involvement in the purchase.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Buying a football field requires a sufficient amount of rational information that will not contradict the convictions of the client.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">We conducted a public opinion survey on artificial football coatings:<\/span><\/p>\r\n<ul>\r\n<li><span style=\"font-weight: 400;\">30 phone interviews in Ukraine,<\/span><\/li>\r\n<li><span style=\"font-weight: 400;\">open source content analysis in Ukraine and the world.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Having found stereotypes \u2014 both negative and positive \u2014 about artificial football field coatings, we\u2019ve created messages about the FIELD, put them into words and illustrations. For each of the 3 target groups we\u2019ve created a unique version of the content.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Finally, the booklet looked as a folder with removable pages that could be easily customized for any client or updated.<\/span><\/p>\r\n<\/figure>\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"720\" class=\"wp-image-2247\" src=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/ffu2-1.gif\" alt=\"\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:image {\"id\":2245,\"sizeSlug\":\"large\"} --><\/p>\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"720\" class=\"wp-image-2245\" src=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/ffu.jpg\" alt=\"\" srcset=\"https:\/\/b2bpr.com.ua\/wp-content\/uploads\/ffu.jpg 960w, https:\/\/b2bpr.com.ua\/wp-content\/uploads\/ffu-300x225.jpg 300w, https:\/\/b2bpr.com.ua\/wp-content\/uploads\/ffu-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Manufacturer of artificial football field coatings FFU. The goal was to create a product booklet that will be helpful in sales. This case is an example of how we take into account the high involvement in the purchase. Buying a football field requires a sufficient amount of rational information that will not contradict the convictions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2241"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=2241"}],"version-history":[{"count":10,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2241\/revisions"}],"predecessor-version":[{"id":2542,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2241\/revisions\/2542"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=2241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}