{"id":2260,"date":"2019-11-26T15:52:35","date_gmt":"2019-11-26T13:52:35","guid":{"rendered":"https:\/\/b2bpr.com.ua\/ru\/?page_id=2260"},"modified":"2019-11-29T18:52:43","modified_gmt":"2019-11-29T16:52:43","slug":"starlightmedia","status":"publish","type":"page","link":"https:\/\/b2bpr.com.ua\/en\/starlightmedia\/","title":{"rendered":"StarLightMedia"},"content":{"rendered":"<h3><b>The largest media group in the country <strong><a href=\"https:\/\/slm.ua\/\">StarLightMedia<\/a><\/strong>, <\/b><b>unites STB, ICTV, Novy Channel, M1, M2, Otse TV channels\u00a0 and 10 more companies<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">The task is to prepare the public for the encoding of the signal of commercial television channels on the satellite; prevent negative reaction when publicly available TV channels become paid.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">One of the elements of this comprehensive PR campaign was a social advertising video that changes the attitude of Ukrainians towards television. We found the entry points with UA: Suspilne and created an appeal to the audience that recalls that commercial television channels are a private business that is guided by business goals, and the function of informing the public is performed by public television.<\/span><\/p>\r\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/www.facebook.com\/watch\/?v=1638371529554293\">\u0421\u0443\u0441\u043f\u0456\u043b\u044c\u043d\u0435 VS \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0435 <\/a><\/p>\r\n<p><!-- \/wp:paragraph -->\r\n\r\n<!-- wp:image --><\/p>\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/9UIKFH7i-lta_1zwgWCDlBxpkeLJtlkNwxfhCVvRhlVPr-Q1cR1BoSfu8iQJBfP44pO1ul7vu4Q6d1xLR96yk3GLxHRlhPNgJosY1esHGoPNFTii098A7Sgtq30m369k17PGqy8t\" alt=\"\" \/><\/figure>\r\n<p><!-- \/wp:image -->\r\n\r\n<!-- wp:image --><\/p>\r\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh5.googleusercontent.com\/cZXQxISOe_yTNic787FDxiQy_0nF5URrE3rpAuXSQdavhvdtN8cegLlR2xlQo0q60v2vLmroaR5Bbjl4QX6AXiQ19fTP69iinrHtu_7e_d3hid3BkxwmFA2XFrRZJZl3FqLefgvV\" alt=\"\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>The largest media group in the country StarLightMedia, unites STB, ICTV, Novy Channel, M1, M2, Otse TV channels\u00a0 and 10 more companies The task is to prepare the public for the encoding of the signal of commercial television channels on the satellite; prevent negative reaction when publicly available TV channels become paid. One of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2260"}],"collection":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/comments?post=2260"}],"version-history":[{"count":7,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2260\/revisions"}],"predecessor-version":[{"id":2571,"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/pages\/2260\/revisions\/2571"}],"wp:attachment":[{"href":"https:\/\/b2bpr.com.ua\/en\/wp-json\/wp\/v2\/media?parent=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}