Looks like an ideal situation: you already have experience in PR and can set up a clear task for PR specialists.<\/p>\n
– Your goal is to change mindset of target audience, and we agree how we will measure these changes.<\/p>\n
– Your task is media metrics: coverage, number of publications, content for the site etc.<\/p>\n
– You use PR as one of your marketing strategy tools and set a task in business performance.<\/p>\n
– You need PR as a business function: ‘work with incoming requests from journalists’, ‘implementing a content plan’, ‘information support for brand launch’.<\/p>\n
– You have a project with several important partners and want it to goes well.<\/p>\n
– You have an information crisis. Please, read here.<\/a><\/span><\/p>\n <\/p>\n