FIELD. FFU Production

Manufacturer of artificial football field coatings FFU.

The goal was to create a product booklet that will be helpful in sales.

This case is an example of how we take into account the high involvement in the purchase.

Buying a football field requires a sufficient amount of rational information that will not contradict the convictions of the client.

We conducted a public opinion survey on artificial football coatings:

• 30 phone interviews in Ukraine,
• open source content analysis in Ukraine and the world.

Having found stereotypes — both negative and positive — about artificial football field coatings, we’ve created messages about the FIELD, put them into words and illustrations. For each of the 3 target groups we’ve created a unique version of the content.

Finally, the booklet looked as a folder with removable pages that could be easily customized for any client or updated.