B2B PR will focus on ‘business to business‘ communications. Its founders are Olga Vaganova and Svetlana Artyukhova.
Olga Vaganova: «After 15 years in the profession, I consciously came to specialization in B2B: I’m the most effective here, it better suits my temper. I want to make B2B sphere more visual and emotional, with the conceptual communication campaigns.» Exactly B2B communications were Vaganova’s main focus during her 4 years in StarLightMedia, communication between the channels and the audience was the responsibility of the PR specialists of the channels themselves. StarlightMedia Group became the first client of the new agency.
Svetlana Artyukhova: «In B2B communications, you need experience across several subject areas, and synthesis of knowledge in psychology and expertise in public relations is our strong point. Management of meanings, reputation, impressions, work with the thought leaders and value orientations – all of these in the whole complex of marketing influence the end result: sales and profits. This profound and meaningful work brings pleasure and good business results for B2B PR’s clients and for the agency itself.»
According to the All-Ukrainian Advertising Coalition forecast, since 2016, Ukrainian market of PR services has been in the state of growing, and in 2017, it will increase by 10%.
More information about the agency can be found on the website, b2bpr.com.ua.
Olga Vaganova started her professional career in public relations in 2002, at Talan Proximity agency (now Pleon Talan). Then became a part of Kwendi expert group. Was a Ukrainian representative at Futurelab, a European marketing network that specializes in innovations and consumer-centrism. In 2013-2017, was in charge of business-to-business communication for the biggest TV Group, StarLightMedia (STB, ICTV, Novy Channel, M1, M2, QTV channels and 10 more companies). Holds Ph.D. in Political Science, has been teaching the course of Psychology of Brand Communication since 2009, first at SALVADOR DALI ART INSTITUTE FOR DECORATIVE MODELLING AND DESIGN, and now at KIEV INSTITUTE OF BUSINESS AND TECHNOLOGY.
Svetlana Artyukhova was a Marketing and Communication Director at Address Group (Internet technologies on the real estate market, project start-up, its launch on the Ukrainian market and development into the industry leader, expansion to the CIS markets) for 6 years. Worked as Marketing Director at ARPA Real Estate and ARPA Investments (services on the real estate market), Director of Healing Tao, a Ukrainian-German Center, being the part of the team responsible for bringing companies to the market. Started her career at the age of 19 as a journalist of Ukrainskaya Investitsionnaya Gazeta, later worked at different business media, five years worked at Standart publishing house as an editor and chief editor of Novyi Marketing and Media Ekspert magazines. Overall experience in media is 10 years.