We do research for our customers: open sourses analysis and expert interviews. It includes:
1. Analysis of media coverage: which stereotypes are established in your category.
2. Analysis of the PR activity of your competitors.
3. Audit of communications for your company/brand.
The purpose of research is to develop strategy in public relations.
An example from our practice. In 2017, we conducted an open sources research and expert survey for two customers: a national award from the women’s magazine and a manufacturer of artificial turf for football fields FFU Production. In 2018 we did this for a media agency, BTL agency and a cosmetics distributor.
If you work in b2b and think about PR, get in touch firstname.lastname@example.org +380675029941