The largest media group in the country StarLightMedia, unites STB, ICTV, Novy Channel, M1, M2, Otse TV channels  and 10 more companies

The task is to prepare the public for the encoding of the signal of commercial television channels on the satellite; prevent negative reaction when publicly available TV channels become paid.

One of the elements of this comprehensive PR campaign was a social advertising video that changes the attitude of Ukrainians towards television. We found the entry points with UA: Suspilne and created an appeal to the audience that recalls that commercial television channels are a private business that is guided by business goals, and the function of informing the public is performed by public television.

Суспільне VS комерційне