Public opinion research, monitoring, analytics

Public opinion research

  1. analysis of stereotypes about your category: both positive and negative opinions in Ukraine and the world;

  2. analysis of PR activities of your competitors;

  3. your company’s communications audit: how you are presented in the public field.


Without monitoring, it is impossible to imagine a solution to the information crisis. Monitoring allows timely response to the situation as well as predicting the future course of events. Also, regular monitoring is necessary for businesses that are sensitive to prejudice. It allows you to determine exactly what the meanings of the company reign in the information field and in the public consciousness.
Monitoring is usually purchased from a specialized agency.