People working in the company, write about it in social networks and tell clients and friends about it. Therefore, employees need to understand the position of company’s top management on certain issues and be the first to learn the news. Besides, internal PR creates an attractive image of the employer, and performance of people who like their place of work increases by 5 times.
What we can do for you in the internal PR.
1. An internal newsletter and/or intranet website. With the company news, achievements, management’s explanations and other information which creates a feeling of togetherness among people.
2. Corporate communications policy. To avoid crises, people need to know the rules. For example, for employees not to communicate with journalists, overpassing the press service. And to consider social networks not as their private territory.
3. Special promotions, enhancing team unity. Not those, for which personnel development managers are responsible, but those that are realized through the communication only.
4. Campaigns, bringing the image of the employer to external audiences, attracting the best people to your company.
Example from our experience. There were rumors that the salary of company’s employees was lower than across the market. This was not the case, but the salary increase was not planned either, it was 2009. First, we prepared an intra-chat and then a statement of the Director of the company in front of its employees: we helped prepare and hold the meeting, and then processed the feedback.
Example from our experience. Explanation of big changes in the company.
If you work in b2b and think about PR, get in touch email@example.com +38 067 502 99 41