Olga Vaganova (fin), Managing partner at B2B PR, 16 years in communications.

Started her career at Talan Proximity Agency (now Pleon Talan), then she was part of the Kwendi expert group and a member of the Futurelab European marketing network.

In 2013, took the position of PR director of Ukraine’s largest television group StarLightMedia (STB, ICTV, Novy Channel, M1, M2, OЦE and 10 other companies specializing in the creation and distribution of high-quality audience content). While working in the holding, specialized in business-to-business communications.

In 2017, founded her own B2B PR agency, and StarLightMedia became its first client. Fond of psychology of brand perception (read her column “How does work the advertising that nobody sees” here)

“After many years in the profession, I consciously came to specialize in B2B: here I am most effective, it suits my character better. Working with us you will get a system and Emotional Intelligence. You will be fascinated to know what your brand can do”


Yana Malakova (fin) — Managing Partner at B2B PR, 7 years in communications.

Started at the press service of the international contemporary art festival Gogolfest. Then was engaged in internal and external communications at the MIM-Kiev business school.

Devoted two years to fashion PR, first becoming the PR director of the Ukrainian pret-a-porter brand przhonskaya, and later heading the communications department of the Ukrainian Institute of Fashion History.

In 2017, decided to change her experience in PR and switch from b2c to b2b, from client’s office to an agency. Started at B2B PR on the position of middle account.

“The business-to-business segment is special. It is about significance, long and thorough relationship building, and about great work that remains behind the scenes. Working in b2b communications taught me to see beauty and value where others see only complicated processes”.

If you work in b2b and think about PR, get in touch v@b2bpr.com.ua +38 067 502 99 41