Today, when we are drowning in information, how brands are to stick in customer’s memory and create a positive attitude towards itself?
In 2001, Robert Heath in his book, The Hidden Power Of Advertising, offered a ‘simple emotional concept’ approach for the first time. Describing an implicit (i.e.unconscious) influence of the advertising creativity, Robert Heath, using examples from marketing, showed that
– a person should not necessarily remember the ad for it to have an impact;
– but to have it, advertising creativity should possess certain qualities. It should express 1) simple 2) emotional concept, which is unique and differs from what the competitors say, and then repeat it.
We together with you find a simple emotional concept for your B2B business and implement it.
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