Emotions

There are ordinary people behind the major industrial contracts on the B2B market. People who have feelings, like the rest of homo sapiens.

Example from our experience. Film and serials stars tell theses of a bill for Parlament (in Ukrainian and Russian)

Example from our experience. Each year, StarLightMedia organizes The Day of the Company and invites all of its advertising partners. It arranges their entertainment and cultural program and at the same time tells about company’s new products and plans. More than 1000 people gather for this Day. And, as usual, there is a question: ‘What presents give to the guests?’. Cheap souvenirs break quickly. High-quality office supplies drain the wallet. The solution was a hand-made craft associated with the company.

In 2016, another hand-made toy became a gift: we made up ‘GRP’ Pokemon that ‘turned advertising into sales’. This approach not only pleased the advertisers of StarLigthMedia but also supported dozens of Ukrainian craftswomen and craftsmen from whom we ordered the items.

The rubric ‘Notary of the Day’ conveyed the emotions of people who installed the cyber security service for notaries InfoOberig.

We will bring emotional component into the promotion of your product.

What is a simple emotional idea