PR effectiveness

There are three approaches to evaluate PR effectiveness.

The first approach is to measure changes in the mindset. Methods:

1. Survey.

2. In-depth interviews.

The second approach is to measure the media.

1. A number of media impressions.

2. A number of media contacts.

3. Advertising Value Equivalent.

4. Content analysis.

5. Reviews in social media.

The third is to evaluate marketing and business metrics.

1. Leads generated by PR.

2. Conversions.

3. Sales growth.

We work with all of them.