There three approaches.
The first approach is to measure changes in the mindset. Methods:
2. In-depth interview.
The second approach is to measure the information field.
1. A number of media impressions.
2. A number of media contacts.
3. Advertising Value Equivalent.
4. Content analysis.
5. Comments in social media.
The third is to evaluate marketing and business metrics.
1. Leads generated by PR.
2. Conversion, for example, visits of a Contact Page from the content on the website.
3. Sales growth.
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